Makeup is no longer an option for hair salons. It is a requirement.
Many years ago the thought of paying for professional makeup application was limited to celebrities and magazine photo shoots. Today many expect makeup to be available for business and charity functions. If you are not offering the service your client will be forced to look down the street. After they get to know the mkeup artist they might give the salon a try for hair services if you are booked or had been running late one too many times.
As you can see by not offering makeup you gave clients a reason to look elsewhere and the end result is not the loss of a $100.00 makeup package but a long time client spending over $1200.00 a year at her new salon of choice. How many $1200.00 clients do you need to give away before you invest the time to get your makeup artist on the payrole.
One salon I interviewed gives a free makeup touchup to every hair client. This is the perfect way to advertise your service without being pushy. they get the see the product you have and try it out for free. A win for everyone.
The Steps to Success
After you are established as a makeup location visit the local hotel and convention space in your town. Setup a makeup counter early in the morning, around 6am-8am and see how many professional attending conventions you can attract. Many will ask for you to come back later for a private application in their room before a formal event or presentation. You can split a fee with the hotel or push it as a great bonus the hotel has to stand out from all competition.
Many years ago the thought of paying for professional makeup application was limited to celebrities and magazine photo shoots. Today many expect makeup to be available for business and charity functions. If you are not offering the service your client will be forced to look down the street. After they get to know the mkeup artist they might give the salon a try for hair services if you are booked or had been running late one too many times.
As you can see by not offering makeup you gave clients a reason to look elsewhere and the end result is not the loss of a $100.00 makeup package but a long time client spending over $1200.00 a year at her new salon of choice. How many $1200.00 clients do you need to give away before you invest the time to get your makeup artist on the payrole.
One salon I interviewed gives a free makeup touchup to every hair client. This is the perfect way to advertise your service without being pushy. they get the see the product you have and try it out for free. A win for everyone.
The Steps to Success
- Hire a Makeup Artist
- Start Free Makeup Touchup
- Start Free Online Makeup Tips
- Start A Makeup Class / Paid
- Set aside a Makeup Station
- Invest in a professional hydraulic makeup chair
After you are established as a makeup location visit the local hotel and convention space in your town. Setup a makeup counter early in the morning, around 6am-8am and see how many professional attending conventions you can attract. Many will ask for you to come back later for a private application in their room before a formal event or presentation. You can split a fee with the hotel or push it as a great bonus the hotel has to stand out from all competition.